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Online grocery marketplace

A dedicated online grocery marketplace providing technology solutions to grocers around the world. The clients platform provides customers with the ability to search for and purchase food and beverage products as well as providing home delivery services. In contrast to its main competitors, the company has no chain of stores and performs all home deliveries from warehouses.

Online grocery marketplace

Challenge

The client needed to transform their existing online shop to a fully functioning marketplace providing grocers an ability to sell their products online and connect them to customers.

  • Their primary objective was to create a comprehensive web platform providing maximum transparency and an efficient e-commerce infrastructure. With key marketplace functionalities in place, the vendors would be provided with the ability to sign-up, create a seller storefront, view their dashboard, add different types of products, manage orders, create an invoice and arrange shipment.
  • Furthermore, apart from an enhanced web interface and e-commerce infrastructure, the client required a comprehensive backend system that would include advanced search functionalities, a powerful CMS to handle data, Cloud solutions for data management and Machine learning for boosting sales.

Solution

DataArt has developed a full-scale custom marketplace platform. The platform has continuously ensured a great volume of traffic due to its ease of use, value-driven commerce model as well as an enhanced search engine and personalised shopping approach.

  • With focus on end users, we thoroughly analyzed the clients target audience and their expectations from the marketplace, aligned them with UX and UI design, and delivered a highly engaging platform that satisfied user needs.

Features & Technologies

E-commerce website​ and mobile app (iOS, Android)

  • Simple and clear UI for users and admins
  • Capacity for extended product search
  • Opportunity to build internal functional admin teams
  • Account management functionality
  • Project management tools
  • Administration board

Machine learning algorithms

  • Processing millions of orders daily
  • Complex payments reconciliations​.
  • Payments are processed through JMS (Java Messaged Services)​.
  • Clients’ orders go through the database integrated with the payment and refund applications.
  • Call requests authorized through SSL and tokenization.

Integrations with 3rd party providers

  • Stripe
  • Google Analytics
  • Paypal
  • Mollie
  • Hotjar
  • Sentry
  • DataCash
  • Chase Payments
  • MailChimp
  • HubSpot
  • Uptime Robot
  • Skylight

CMS (Content Management Systems) for vendors

  • Possibility to build and publish personalised vendor storefronts
  • Considers local languages and currencies.

Payment processing system

  • Processing millions of orders daily
  • Complex payments reconciliations​.
  • Payments are processed through JMS (Java Messaged Services)​.
  • Clients’ orders go through the database integrated with the payment and refund applications.
  • Call requests authorized through SSL and tokenization.

Fulfillment and delivery

  • Warehouse management systems​
  • Physical equipment ​management
  • Home delivery or pick-up services software ​for last mile operations ​
  • Optimal delivery routes algorithms​
  • Device navigations

Case Studies

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Andrew,
IT solutions consultant

Andrew is a principal consultant at DataArt as well as a business and IT thought leader. He has over 6 years of experience in consulting, account management and is a specialist in e-commerce and marketplace solutions.

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